Why Hire a Copywriter?

Would you start a conversation without knowing any words? Awkward right? Try selling any product without saying a word. Pictures are great and sometimes a quality product speaks for itself. Word of mouth and pretty pictures can get you started. Great sales copy pulls someone from the “just looking” to the “ohh interesting” phase. This is to say that copy works as a magnet that pulls customers down your sales funnel. But it’s more than mere content. It’s content that asks the reader to do something. You notice the text in the background shouting at you. Those are (bad) examples of calls to action. That’s what i mean by asking (shouting at you) to do something.

Copy doesn’t only pull people from the awareness phase of your funnel down to and through the other levels. You could use it to grow your awareness phase itself. Allowing you to cast a wider net so-to-speak. The more folks in your awareness phase, the more folks get pulled into the interest phase below it. A copywriter can help lift your business above the crowd. There’s not much more to it. So, why hire a copywriter? Because you know how important copy is to your business.